About Être
Être Advisory was built on a simple, uncomfortable truth: most marketing advice is noise. Too many agencies tell clients what they want to hear, deliver bloated decks, and disappear when it's time to execute. We built être because we were tired of watching great companies waste resources on strategies that looked good in presentations but did nothing in practice.
We were reluctant to build this. We didn't have a grand plan to launch a marketing advisory firm. But some of the most trusted brands in their industries kept finding us — seeking out honest perspectives and bold thinking when their existing partners couldn't deliver either.
What we found, across every engagement, were the same patterns: lifecycle gaps that were leaking revenue, messaging that wasn't resonating, platforms that weren't performing, and teams that weren't empowered. We got good at seeing these problems fast and fixing them for good.
Today, Être Advisory works with B2B and B2C companies across financial services, CPG, DTC, and marketplace platforms. We're led by Tiffani Davidson, a marketing executive with a track record of building strategies that drive measurable, lasting growth — not vanity metrics.
Our goal, always, is to work ourselves out of a job. We give you the tools, the strategy, and the confidence to scale on your own. We'll be here as long as you need us — and not a day longer than that.
01
We tell you what you need to hear, not what you want to hear. Radical transparency is the foundation of every client relationship we build.
02
We challenge the status quo and push boundaries. Our goal is to disrupt industries, not follow trends or give you the same advice everyone else is getting.
03
We build strategies that make you stronger and more independent. Long-term success means you don't need us forever — and we're fine with that.
04
We do the right thing, always — even when it's the harder path. Our work is grounded in accountability to the highest standards of excellence.
05
We don't just advise — we move. Every recommendation is aimed at making a measurable difference, and we hold ourselves accountable to the results.
06
We always give a little extra. Whether it's an unexpected insight, a connection, or going the extra mile — that's the Être difference, every time.
Lagniappe (lan-yap) is a Louisiana Creole tradition — a small bonus given to a customer as a token of appreciation. Something unexpected. Something that says we see you, and we care.
It's been the Être way from the beginning. We don't just deliver the scope of work — we bring the insight you didn't know to ask for, the connection that opens a new door, the perspective that reframes the whole problem.
It's not something we plan. It's just who we are.